TY  - BOOK
AU  - Perihan Adbelmohsen Salah
AU  - Ahmed Ibrahim Ghoneim , 
TI  - The impact of characters based branding products on marketing to children / 
PY  - 2013///
CY  - Cairo : 
PB  - Perihan AdbElMohsen Salah , 
KW  - Attitude
KW  - Buying Intension
KW  - Character based branding Products
N1  - Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration; Issued also as CD
N2  - Characters act as shorthand for brands and assist the communication process in developing brand relationships with kids as consumers and/or purchasers. Since children have much less developed analytical abilities than adults, the use of characters/brand logos in marketing them should be well eastablished
ER  -