Sally Kamel Ali Omran <br/><br/>
The effect of the organizational, environmental and managerial variables on marketing performance :   An empirical study /  
 دراسة تأثير المتغيرات التنظيمية والبيئية والإدارية على الأداء التسويقى :   دراسة تطبيقية 
Sally Kamel Ali Omran ; Supervised Eldesuki Hamed Abouzaid 
 - Cairo :   Sally Kamel Ali Omran ,   2013 
 - 148 leaves ;   30cm 
<br/><br/>Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration 
<br/><br/> The examined researched in this chapter indicated the following points: the available literature on marketing performance reveals little agreement concerning the exact nature of the construct. Moreover, there are several problems with many of the existing approaches to marketing performance that serve to reduce their utility for the purposes of organizational analysis 
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<br/><br/><label>Subjects--Index Terms: </label>Managerial variables Marketing performance Marketing performance assessment MPA