TY  - BOOK
AU  - Sally Kamel Ali Omran
AU  - Eldesuki Hamed Abouzaid , 
TI  - The effect of the organizational, environmental and managerial variables on marketing performance : : An empirical study / 
PY  - 2013///
CY  - Cairo : 
PB  - Sally Kamel Ali Omran , 
KW  - Managerial variables
KW  - Marketing performance
KW  - Marketing performance assessment MPA
N1  - Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration; Issued also as CD
N2  - The examined researched in this chapter indicated the following points: the available literature on marketing performance reveals little agreement concerning the exact nature of the construct. Moreover, there are several problems with many of the existing approaches to marketing performance that serve to reduce their utility for the purposes of organizational analysis
ER  -