TY - BOOK AU - Salma A. Elsalamony AU - Ahmed Amin Mohamed , TI - The effect of recruitment advertising language on recruitment effectiveness in Egypt / PY - 2012/// CY - Cairo : PB - Salma A. Elsalamony , N1 - Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management N2 - Recruiters in both Egyptian and multinational companies are increasingly relying on external recruitment services to fill new or vacant positions. The most commonly used recruitment tool remains the traditional recruitment advertisement published in popular newspapers and placed in the classified or job sections. Most recruitment advertisements made by multinationals in Egypt are in English, while other recruitment advertisements in job sections are in Arabic UR - http://172.23.153.220/th.pdf ER -