Aya Yasser Abdelmonem <br/><br/>
SME marketing creativity and innovation :   An insight into the strategies and tactics /  
Aya Yasser Abdelmonem ; Supervised Mohamed Sobhy 
 - Cairo :   Aya Yasser Abdelmonem ,   2012 
 - 157 Leaves ;   30cm 
<br/><br/>Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management 
<br/><br/> The focus on small and medium enterprises as an integral part of the national and international economies and markets cannot be overstated, and the role that marketing creativity plays in the success and growth of such enterprises in indeed fundamental. The unique nature and composition of such firms as well as the many constraints and challenges that they operate within all influence greatly the shape of their marketing activities and make it rather distinguished from marketing as practiced by their larger counterparts