TY  - BOOK
AU  - Yassmien Ahmed Yehia
AU  - Ahmed Ghoneim , 
AU  - Tamer Elsharnouby , 
TI  - The role of online communities in shaping the Egyptian voters, behavior in transtional periods : : A political marketing study / 
PY  - 2014///
CY  - Cairo : 
PB  - Yassmien Ahmed Yehia , 
KW  - Online communities
KW  - Political marketing
KW  - The Egyptian voters
N1  - Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration; Issued also as CD
N2  - The study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust
UR  - http://172.23.153.220/th.pdf
ER  -