TY  - BOOK
AU  - Riham Mohamed Talaat 
AU  - Eldesouki Hamed Abou Zaid , 
TI  - The Effect of store attributes on retailers{u2019} marketing performance and their contribution to consumer satisfaction : : An Application : study on the hypermarkets operating in the Egyptian market / 
PY  - 2014///
CY  - Cairo : 
PB  - Riham Mohamed Talaat  , 
KW  - Customer loyalty
KW  - Customer satisfaction
KW  - Hypermarkets' store
N1  - Thesis (Ph.D.) - Cairo University - Faculty of Commerce  - Department of Business Administration; Issued also as CD
N2  - Hypermarkets format are aggressively expanding in the global marketplace and their  growing presence in the Arab market and African countries, it is equally important to  study these hypermarkets in Egyptian market.  In Egypt, hypermarkets are popping up all/around the city and no one knows where  this trend is taking the Egyptian market. The introduction of hypermarkets and  superstores is helping to reshape the retail industry.  Egyptian consumers are beginning to accept the hypermarket concept, to expect  cleanliness, quality, and wider variety of products. Consumers are currently asking for  convenience, and shopping at hypermarkets is becoming a leisure activity. Consumers  depend less on neighborhood grocery and convenience stores except for last minute,  spur of the moment food needs. This research will focus on studying the effect of  hypermarket{u2019}s store attributes (i.e., price, product, service quality, store personnel,  store facilities and atmosphere attributes) on customer satisfaction, patronage and  loyalty as marketing performance indicators in the three hypermarkets operating in  Egypt.(i.e. Carrefour, Spinneys and HyperOne)
UR  - http://172.23.153.220/th.pdf
ER  -