TY - BOOK AU - Nora Nabil Hussein AU - Maha Abdelrahman Mowafy , AU - Maha Mohamed Ghobashi , AU - Mohamed Adel Foda , TI - Effect of social marketing campaign on primary health care utilization : : An interventional study in rural sector in Sharkia Governorate / PY - 2014/// CY - Cairo : PB - Nora Nabil Hussein , KW - Primary Health Care KW - Social Marketing KW - Utilization N1 - Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine; Issued also as CD N2 - Introduction: Primary health care (PHC) facilities are widely distributed throughout Egypt but they often seem to operate at suboptimal level. Therefore this study was carried out in a trial to increase the rate of utilization of PHC in rural sector of Sharkia Governorate using a social marketing campaign. Objectives of study: To assess the rate of utilization of PHC in rural sector of Sharkia Governorate, to determine causes of underutilization and to assesss the effect of social marketing campaign on utilization of health services UR - http://172.23.153.220/th.pdf ER -