TY  - GEN
AU  - Mohamed Sobhy Ahmed
AU  - Elsayed Abdou Nagy , 
TI  - The effect of customer s perception of relationship quality on the customer retention in the commercial banks in Egypt / 
PY  - 2007///
CY  - Cairo : 
PB  - Mohamed Sobhy Ahmed , 
KW  - Commercial bank
KW  - Customers perception
KW  - Egypt
N1  - Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration; Issued also as CD
N2  - thisresearchinvestigates the relationship quality concept as perceived by retail bank consumers since relationship quality is viewed asan appropriate indicator of relationshipsuccess.in addition there is a lac ; of consensus among researchers in the dimensions of relationship quality
UR  - http://172.23.153.220/th.pdf
ER  -