TY  - BOOK
AU  - Nancy Bouchra Hanna
AU  - Raghda Elebrashi , 
TI  - Developing performance measurement indicators for corporate social reponsibility programs in Egypt : : A performance evaluation tool using the balanced scorecard / 
PY  - 2014///
CY  - Cairo : 
PB  - Nancy Bouchra Hanna , 
KW  -  Technologcal capabilities
KW  -  The balanced scorecard
KW  - Corporate social reponsibility
N1  - Thesis (M.Sc.) - Garman University - Faculty of Postgraduate Studies and Scientific Research- Department of General Management
N2  - For many decades, corporate social reponsibility was widely used by organiations as a tool to ther image and reputation (Porter and Kramer,2002). When appropriately linked to strategy (Galbreath, 2009), CSR could be a source of competitive advantage for firms (Galbreath, 2009 ; Gyves and O'Higgins, 2008) as it boosts different financial and non-financial indicators such as: sales, customer satisfaction, productivity and technologcal capabilities (Smith, 2007; Moir,2001; Galbreath,2010; Gallego-Alvarez et al.2011)
UR  - http://172.23.153.220/th.pdf
ER  -