TY  - BOOK
AU  - Riham Moawad Hassan Elhabashy
AU  - Gamal Abdelaziz , 
AU  - Wael Kortam , 
TI  - The impact of the government practices to brand the country as a destination for foreign direct investments on the investors{u2019} intentions / 
PY  - 2017///
CY  - Cairo : 
PB  - Riham Moawad Hassan Elhabashy , 
KW  - Country Brand
KW  - Foreign Direct Investments
KW  - Nation Brand
N1  - Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration; Issued also as CD
N2  - This research study addresses the impact of the government practices to brand the country as a destination for foreign direct investments (FDIs) on the intentions of the investor to invest in the country. The study targets the Egyptian market, the Egyptian government-provided practices, and the intentions of the foreign investor to invest in Egypt as the topic of the research. The researcher aims to develop a reliable and valid model, which relates the government-provided practices to brand the country as a destination for FDIs to the Investors{u2019} intentions to invest in that specific country. The proposed model describes the relationship between the government-provided practices (in terms of legal, human development and financial) and the investor{u2019}s intentions and prove the mediation effect of the country brand image as a variable in the relation. The results of the statistical analysis of the data collected proves that the existence of the Country Brand Image as a variable in the relation explains the variation existing in the Investors{u2019} Intentions due to the change happening in the Government-provided practices (the existence of the mediation effect)
UR  - http://172.23.153.220/th.pdf
ER  -