Salah Eldin Ahmed Salah Derbala <br/><br/>
Architisement the role of architecture in the advertising industry /  
 العمارة و الإعلان دور العمارة في صناعة الإعلان 
Salah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed 
 - Cairo :   Salah Eldin Ahmed Salah Derbala ,   2017 
 - 177 P. :   charts , photographs ;   30cm 
<br/><br/>Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering 
<br/><br/> The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.  
<br/><br/>
<br/><br/><label>Subjects--Index Terms: </label>Advertising Architecture  Architisement