TY  - BOOK
AU  - Salah Eldin Ahmed Salah Derbala
AU  - Hisham Sherif Gabr , 
AU  - Mahmoud Moustafa Elsayed , 
TI  - Architisement the role of architecture in the advertising industry / 
PY  - 2017///
CY  - Cairo : 
PB  - Salah Eldin Ahmed Salah Derbala , 
KW  - Advertising
KW  - Architecture
KW  - Architisement
N1  - Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering; Issued also as CD
N2  - The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.
ER  -