TY  - BOOK
AU  - Mariam Mohamed Ismail Mohamed
AU  - Ahmed Elragal , 
TI  - Text mining : : A method to understand consumer perceived value / 
PY  - 2017///
CY  - Cairo : 
PB  - Mariam Mohamed Ismail Mohamed , 
N1  - Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Business Informations
N2  - Enormous amounts of data - called big data- is being generated in our world, making everyone excited about exploiting the benefits of such data by using data mining techniques. It was estimated that 80% of data is stored in unstructured format for e.g., text, video, & audio and much and much of it is expressed in natural language, such as posts, teweet and comments
ER  -