Noha Hussein Hefnawy <br/><br/>
The potential effect of urban image on city branding /  
 تأثير الصورة البصرية لعمران المدينة علي شهرتها العالمية 
Noha Hussein Hefnawy ; Supervised Hesham Sameh Hussein , Mohamed Anwer Zayed , Hosam Mohamed Abdelaziz 
 - Cairo :   Noha Hussein Hefnawy ,   2018 
 - 178 P. :   charts , facsimiles ;   30cm  
<br/><br/>Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering  
<br/><br/> In the global economy, cities compete to attract talent, investors, events and tourists. To meet these challenges, cities are engaging in marketing and branding to improve their image and position themselves on the international scene.This Thesis presents the key elements of the city branding, and assesses the factors that increase the city branding strength. It also analyzes the urban image of different capitals that have strong city branding; in order to conclude a proposed urban image guideline. Finally drive a proposed mathematical model for evaluating the urban image of cities 
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<br/><br/><label>Subjects--Index Terms: </label>Brand strategies  Branding City branding