TY - BOOK AU - Ibrahim Mohamed Hassan Saleh AU - Salwa Kamel , TI - Power and effectiveness of discourse : : A CDA-Based Investigation of the Post-January-25-Revolution Religio-Political Rhetoric in Egypt / PY - 2018/// CY - Cairo : PB - Ibrahim Mohamed Hassan Saleh , KW - Post-revolution discourse in Egypt KW - Power and the effectiveness of discourse KW - The discourse-historical approach N1 - Thesis (Ph.D.) - Cairo University - Faculty of Arts - Department of English; Issued also as CD N2 - While theories of critical discourse analysis (CDA) consider 2discourse3 one of the most influential tools of attaining sociopolitical gains, particularly when used by people in power (Reisigl & Wodak, 2009), the present study argues that the Muslim Brotherhood (MB) post-January-25-revolution discourse in Egypt presented a different case. Despite the access to power the MB had due to the Arab spring (Bayat, 2013), they failed to impose their sociopolitical agenda. The present study, relying on theoretical and empirical bases, attributed this failure to the features of the target discourse. The study employed a qualitative approach based on the analytically descriptive discourse-historical approach (DHA) (Reisigl & Wodak, 2009) to isolate the features of the target discourse that may have been responsible for the downfall of the MB sociopolitical project on July 3, 2013. The target sample comprised the two episodes of the talk given by ex-president Mursi to al-Jazeera TV network compared to his pre-election talks to al-Hiwaar TV station and al-Jazeera TV Bila Huduud (without limits) talk show UR - http://172.23.153.220/th.pdf ER -