TY  - BOOK
AU  - Soha Ahmed Elsayed Hamed Abutaleb 
AU  - Noha Elbassiouny , 
TI  - Assessing sustainability marketing from macromarketing perspective : : A multi-stakeholder approach / 
PY  - 2017///
CY  - Cairo : 
PB  - Soha Ahmed Elsayed Hamed Abutaleb , 
KW  - Macromarketing
KW  - Sustainability marketing
KW  - Sustainable development
N1  - Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management
N2  - The Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development
UR  - http://172.23.153.220/th.pdf
ER  -