Evolving shopping mall image and user perception and cognitive performance /
تطور صورة مركز التسوق وإدراك المستخدم والأداء المعرفى
Omnia Hesham Mostafa Aboseree ; Supervised Hisham Sherif Gabr , Yasmeen Mohamed Elsemary
- Cairo : Omnia Hesham Mostafa Aboseree , 2021
- 190 P. : charts , facsimiles , photoghrphs ; 30cm
Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering
The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the users perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping malls environment