TY  - BOOK
AU  - Omnia Hesham Mostafa Aboseree
AU  - Hisham Sherif Gabr , 
AU  - Yasmeen Mohamed Elsemary, 
TI  - Evolving shopping mall image and user perception and cognitive performance / 
PY  - 2021///
CY  - Cairo : 
PB  - Omnia Hesham Mostafa Aboseree , 
KW  - Shopping malls
KW  - User{u2019}s Perception
KW  - User{u2019}s Performance
N1  - Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering; Issued also as CD
N2  - The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the user{u2019}s perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users{u2019} preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping mall{u2019}s environment
UR  - http://172.23.153.220/th.pdf
ER  -