Gamal Sayed Ahmed Khalifa <br/><br/>
Evaluation of internal marketing procedures :   internal customers̀ viewpoint.a study on five and four star hotels in Cairo /  
 تقييم اجراءات التسويق الداخلى رؤية العميل الداخلى : دراسة فى فنادق الخمس و الاربع نجوم بالقاهرة 
Gamal Sayed Ahmed Khalifa ; Supervised Mahmoud M.Hewedi , Mohamed Abd El wahab Morsy 
 - Cairo :   Gamal Sayed Ahmed Khalifa ,   2006 
 - 165 P. :   charts ;   30cm 
<br/><br/>Thesis (M.Sc.) - Cairo University (Fayoum Branch) - Faculty of Tourism and Hotels - Department of Hotel Studies 
<br/><br/> Intranal marking has been among the most influential management concepts in hospitality for the past twenty years 
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<br/><br/><label>Subjects--Index Terms: </label>Five and four star hotels Internal marketing procedures