TY  - GEN
AU  - Gamal Sayed Ahmed Khalifa
AU  - Mahmoud M. Hewedi , 
AU  - Mohamed Abdelwahab Morsy , 
TI  - Evaluation of internal marketing procedures : : internal customers̀ viewpoint.a study on five and four star hotels in Cairo / 
PY  - 2006///
CY  - Cairo : 
PB  - Gamal Sayed Ahmed Khalifa , 
KW  - Five and four star hotels
KW  - Internal marketing procedures
N1  - Thesis (M.Sc.) - Cairo University (Fayoum Branch) - Faculty of Tourism and Hotels - Department of Hotel Studies; Issued also as CD
N2  - Intranal marking has been among the most influential management concepts in hospitality for the past twenty years
UR  - http://172.23.153.220/th.pdf
ER  -