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	1.	No cover image available No cover image available Increasing the brand equity of the private label brands : Customer profiles and implications / Sahar Mohsen Hosny Abdallah ; Supervised Tamer Awad by Sahar Mohsen Hosny Abdallah Tamer Awad [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Sahar Mohsen Hosny Abdallah , 2014 Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Availability: Items available for reference: قاعة الثقاقات الاجنبية - الدور الثالث: Not for loan (1)Location, call number: Cai01.34.M.Sc.2014.Sa.I. Add to cart (remove)
	2.	No cover image available No cover image available Augmented services brand equity : In Egyptian private universities = قيمة العلامة التجارية للخدمات الداعمة في قطاع الجامعات الخاصة المصري / Ahmed Eldegwy ; Supervised Wael Kortam by Ahmed Eldegwy Wael Kortam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Ahmed Eldegwy , 2017 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2017.Ah.A. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2017.Ah.A. Add to cart (remove)
	3.	No cover image available No cover image available The relationship between brand associations and brand loyalty : Applied on liberalized Egyptian energy market / Sarah Osama Abdelrahman Adam ; Supervised Amira Fouad Ahmed Mahran by Sarah Osama Abdelrahman Adam Amira Fouad Ahmed Mahran [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Sarah Osama Abdelrahman Adam , 2019 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: تأثير الانطباعات الذهنية على الولاء للعلامة التجارية : دراسة تطبيقية على السوق الحر للطاقة فى مصر Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2019.Sa.R. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2019.Sa.R. Add to cart (remove)
	4.	No cover image available No cover image available The effect of academic entrepreneurship on brand equity in higher education institutions / Noha Said Mohmamed ; Supervised Wael Abdelrazik Kortam , Rasha Hammad by Noha Said Mohmamed Wael Abdelrazik Kortam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Noha Said Mohmamed , 2019 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: تأثير ريادة الاعمال الاكاديمية على قيمية العلامة التجارية في مؤسسات التعليم العالي Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2019.No.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2019.No.E. Add to cart (remove)
	5.	No cover image available No cover image available Determinants of customers’ acceptance of corporates’ rebranding and their relationship with corporates’ brand equity : case studies on a sample of corporates / prepared by Mayar Gamal Abd El Tawab Mohamed ; under the supervision of Prof. Dr. Dalia Mohamed Abdallah. by Mayar Gamal Abd El Tawab Mohamed [preparation.] Dalia Mohamed Abdallah [thesis advisor.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Summary language: English, Arabic Producer: 2022 Dissertation note: Thesis (Ph.D)-Cairo University, 2022. Other title: محددات تقبّل العملاء لتغيير العلامة التجارية للشركات وعلاقتها بالوزن النسبى لها : دراسة حالات على عينة من المنظمات Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.Ph.D.2022.Ma.D. Add to cart (remove)
	6.	No cover image available No cover image available The Influence of Social Media Marketing Effort on Purchase Intention : The Mediating Role of Brand Equity and Customer Brand Identification / By Rana Zakaria Mohamed Ibrahim Ahmed ; Supervised By Dr. Nermeen El-Saadany, Dr. Karam EL-Abssy. by Rana Zakaria Mohamed Ibrahim Ahmed [preparation.] Nermeen El-Saadany [thesis advisor.] Karam EL-Abssy [thesis advisor.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Summary language: English Spoken language: Arabic Producer: 2022 Dissertation note: Thesis (M.Sc.)-Cairo University, 2022. Other title: تأثيرجهود التسويقيه عبر وسائل التواصل الاجتماعي علي النوايا الشرائية : الدور الوسيط لقيمة العلامه التجاريه و تماثل العلامه التجاريه -العميل Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2022.Ra.I.. Add to cart (remove)
	7.	No cover image available No cover image available Cairo University as educational destination: The relationship between country image and foreign students’ satisfaction / by Adel Reda Zeinhum ; Supervised By Prof. Amira Fouad Mahran , Dr. Doaa Fathy . by Adel Reda Zeinhum [preparation.] Amira Fouad Mahran [thesis advisor.] Doaa Fathy [thesis advisor.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Summary language: English, Arabic Producer: 2023 Dissertation note: Thesis (M.Sc.)-Cairo University, 2023. Other title: : جامعة القاهرة كوجهة تعليمية /العلاقة بين صورة الدولة ومدي رضاء الطلاب الأجانب Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2023.Ad.C. Add to cart (remove)