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Egyptian and american TV commercials : A comparative linguistic study / Neveen GalalEldin Mohammed Yousef ; Supervised Salwa Abdelaziz Kamel

By: Contributor(s): Language: Eng Publication details: Cairo : Neveen Galal Eldin Mohammed Yousef , 2006Description: 187P ; 25cmOther title:
  • اعلانات التليفزيون المصرية والامريكية : دراسة لغوية مقارنة [Added title page title]
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  • Issued also as CD
Dissertation note: Thesis (M.A.) - Cairo University - Faculty Of Arts - Department Of English Summary: Television advertising is one of the dominant daily visual - auditory genres that fill hours of television timeIt provides ample data for relating language to its functions in general , and for studying some linguistic features that characterize the language of advertising in particularThis research attempts to compare American and Egyptian linguistic messages in TV commercials to determine and analyze the persuasive devices and the linguistic features that characterize eachIt investigates the linguistic differences and similarities between Egyptian and American TV advertising , with emphasis on the pragmatic functions of the isolated linguistic features , and focuses on the use of linguistic techniques to convey implicit messages in TV commercials in Egyptian Arabic
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Item type Current library Home library Call number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.02.12.M.A.2006.Ne.E. (Browse shelf(Opens below)) Not for loan 01010110045449000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.02.12.M.A.2006.Ne.E. (Browse shelf(Opens below)) Not for loan 01020110045449000

Thesis (M.A.) - Cairo University - Faculty Of Arts - Department Of English

Television advertising is one of the dominant daily visual - auditory genres that fill hours of television timeIt provides ample data for relating language to its functions in general , and for studying some linguistic features that characterize the language of advertising in particularThis research attempts to compare American and Egyptian linguistic messages in TV commercials to determine and analyze the persuasive devices and the linguistic features that characterize eachIt investigates the linguistic differences and similarities between Egyptian and American TV advertising , with emphasis on the pragmatic functions of the isolated linguistic features , and focuses on the use of linguistic techniques to convey implicit messages in TV commercials in Egyptian Arabic

Issued also as CD

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