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The impact of characters based branding products on marketing to children / Perihan Adbelmohsen Salah ; Supervised Ahmed Ibrahim Ghoneim

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Perihan AdbElMohsen Salah , 2013Description: 107 P. : charts , facsimiles ; 25cmOther title:
  • أثر استخدام الشخصيات الكرتونية فى تمييز المنتجات على التسويق للاطفال [Added title page title]
Subject(s): Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Summary: Characters act as shorthand for brands and assist the communication process in developing brand relationships with kids as consumers and/or purchasers. Since children have much less developed analytical abilities than adults, the use of characters/brand logos in marketing them should be well eastablished
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Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2013.Pe.I (Browse shelf(Opens below)) Not for loan 01010110060932000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2013.Pe.I (Browse shelf(Opens below)) 60932.CD Not for loan 01020110060932000

Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration

Characters act as shorthand for brands and assist the communication process in developing brand relationships with kids as consumers and/or purchasers. Since children have much less developed analytical abilities than adults, the use of characters/brand logos in marketing them should be well eastablished

Issued also as CD

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