Adoption of direct store delivery methods and technologies by the fast moving consumer goods manufacturers / Salma Mahmoud Abdelhalim ; Supervised Sherwat Elwan , Ralf Klischewski
Material type:
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Technology Based Management
Direct store delivery (DSD) is the process where mamufacturers deliver their goods directly to the point of sales without any intermediate agents involved. In recent years, DSD has been adopted by most major fast moving consumer goods (FMCG) manufacturers world wide. Academic research, on the other hand, has paid only recent and still rather limited attention to the topic
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