SME marketing creativity and innovation : An insight into the strategies and tactics / Aya Yasser Abdelmonem ; Supervised Mohamed Sobhy
Material type:
TextLanguage: English Publication details: Cairo : Aya Yasser Abdelmonem , 2012Description: 157 Leaves ; 30cmOnline resources: Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Summary: The focus on small and medium enterprises as an integral part of the national and international economies and markets cannot be overstated, and the role that marketing creativity plays in the success and growth of such enterprises in indeed fundamental. The unique nature and composition of such firms as well as the many constraints and challenges that they operate within all influence greatly the shape of their marketing activities and make it rather distinguished from marketing as practiced by their larger counterparts
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2012.Ay.S (Browse shelf(Opens below)) | Not for loan | 01010110063685000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The focus on small and medium enterprises as an integral part of the national and international economies and markets cannot be overstated, and the role that marketing creativity plays in the success and growth of such enterprises in indeed fundamental. The unique nature and composition of such firms as well as the many constraints and challenges that they operate within all influence greatly the shape of their marketing activities and make it rather distinguished from marketing as practiced by their larger counterparts
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