Dans la tete du client / Gerald Zaltman;Traduit de L{u2019}anglais par Michel Edery.

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TextLanguage: English Original language: French Publication details: Paris: Nouveaux Horizons; c2004.Description: 381 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	قاعة الثقاقات الاجنبية - الدور الثالث	المكتبة المركزبة الجديدة - جامعة القاهرة	658.8342 Z22 Am.W. (Browse shelf(Opens below))	C.1	Available		01000110188369000

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Includes bibliographical references (p. 349-365) and index.

Translation of : How customers think : essential insights into the mind of the market / Gerald Zaltman.

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