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Factors influencing consumer’s buying behavior in social networking sites / By MennaAllah Ashraf Sallam ; Supervised Hanan Guneid, Hayat Badr. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: 2022

Dissertation note: Thesis (M.Sc.)-Cairo University,2022.

Other title:

العوامل المؤثرة على سلوك المستهلك الشرائي عبر وسائل التواصل الاجتماعي

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Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2022.Me.F.

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The Effectiveness of Guerrilla Marketing Strategies on the Customer’sPurchase Intention in the Egyptian Market / By Rahma Youssef Mahmoud Helmy ; Supervised Hanan Guneid, Hayat Badr. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: 2022

Dissertation note: Thesis (M.Sc.)-Cairo University,2022.

Other title:

فاعلية أساليب التسويق الابداعي غير المتوقعة علي النية الشرائية للمستهلك في السوق المصري

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Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2022.Ra.E.

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The role of social media influencers on the consumer{u2019}s buying decision process in the light of advertising literacy : A study on instagram / Lama Atef Atta Atta Bicher ; Supervised Hanan Gunied , Hayat Badr by

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Language: English

Publication details: Cairo : Lama Atef Atta Atta Bicher , 2020

Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Mass Communication - Department of Advertising and Public Relations

Other title:

دور مؤثرى مواقع التواصل الاجتماعى على عملية اتخاذ القرار الشرائى لدى المستهلك في ضوء الثقافة الإعلانية : دراسة على مواقع التواصل الاجتماعى إنستجرام

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Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2020.La.R. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2020.La.R.

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The role of digital media in improving academic performance among Egyptian Mass Communication University Students and Professors under the consideration of digital literacy : An Analytical and Descriptive Study / by Islam Nasser Salah Eldin Asaad ; Supervised Prof. Dr. Hanan Junaid, Dr. Hayat Badr. by

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Language: English Summary language: English, Arabic Producer: 2025

Dissertation note: Thesis (Ph.D)-Cairo University, 2025.

Other title:

دور وسائل الإعلام الرقميّة في دعم الأداء التعليمي للجامعات في مصر : دراﺳﺔ ﺗﺣﻠﯾﻠﯾﺔ وﻣﯾداﻧﯾﺔ ﻣن ﻣﻧظور اﻟﺗرﺑﯾﺔ اﻟرﻗﻣﯾّﺔ

Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.Ph.D.2025.Is.R.

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The effectiveness of advertising in instagram stories on the attitudes of egyptian youth towards the brand and its advertising messag / by Asmaa Abd El-Raouf Hussein Gaber ; Supervision Prof. Dr. Hanan Farouk Guneid, Dr. Hayat Badr. by

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Language: English Summary language: English, Arabic Producer: 2025

Dissertation note: Thesis (M.Sc)-Cairo University, 2025.

Other title:

فاعلية الإعلان عبر خاصية قصص الإنستجرام وإتجاهات الشباب المصري نحو العلامة التجارية ورسائلها الإعلانية

Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2025.As.E.

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Your search returned 5 results.