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	1.	No cover image available No cover image available The role of social media influencers on the consumer{u2019}s buying decision process in the light of advertising literacy : A study on instagram / Lama Atef Atta Atta Bicher ; Supervised Hanan Gunied , Hayat Badr by Lama Atef Atta Atta Bicher Hanan Gunied [] Hayat Badr [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Lama Atef Atta Atta Bicher , 2020 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Mass Communication - Department of Advertising and Public Relations Other title: دور مؤثرى مواقع التواصل الاجتماعى على عملية اتخاذ القرار الشرائى لدى المستهلك في ضوء الثقافة الإعلانية : دراسة على مواقع التواصل الاجتماعى إنستجرام Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2020.La.R. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2020.La.R. Add to cart (remove)
	2.	No cover image available No cover image available Factors influencing consumer’s buying behavior in social networking sites / By MennaAllah Ashraf Sallam ; Supervised Hanan Guneid, Hayat Badr. by MennaAllah Ashraf Sallam Hayat Badr Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2022 Dissertation note: Thesis (M.Sc.)-Cairo University,2022. Other title: العوامل المؤثرة على سلوك المستهلك الشرائي عبر وسائل التواصل الاجتماعي Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2022.Me.F. Add to cart (remove)
	3.	No cover image available No cover image available The Effectiveness of Guerrilla Marketing Strategies on the Customer’sPurchase Intention in the Egyptian Market / By Rahma Youssef Mahmoud Helmy ; Supervised Hanan Guneid, Hayat Badr. by Rahma Youssef Mahmoud Helmy Hayat Badr Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2022 Dissertation note: Thesis (M.Sc.)-Cairo University,2022. Other title: فاعلية أساليب التسويق الابداعي غير المتوقعة علي النية الشرائية للمستهلك في السوق المصري Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2022.Ra.E. Add to cart (remove)