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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:
  • 1412956471 (pbk. : alk. paper)
  • 9781412956475 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5414 .K67 2008
Online resources:
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Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 658.8 K874 2008 Store (Browse shelf(Opens below)) C.1 Available 01000110188987000

Includes bibliographical references (p. 403-427) and indexes.

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