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The Influence of Social Media Marketing Effort on Purchase Intention : The Mediating Role of Brand Equity and Customer Brand Identification / By Rana Zakaria Mohamed Ibrahim Ahmed ; Supervised By Dr. Nermeen El-Saadany, Dr. Karam EL-Abssy. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English Spoken language: Arabic Producer: 2022
Dissertation note: Thesis (M.Sc.)-Cairo University, 2022.
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  • تأثيرجهود التسويقيه عبر وسائل التواصل الاجتماعي علي النوايا الشرائية : الدور الوسيط لقيمة العلامه التجاريه و تماثل العلامه التجاريه -العميل
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2022.Ra.I..
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The Impact of Website Quality Attributes on Customers’ Brand Love and Brand Anthropomorphism in Hotel Sites : Mediating Role of Brand Engagement / by Basmh Khaled M. Awad ; Supervised by Dr. Nermeen El Saadany, Dr. Mohamed Elsharnouby by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English, Arabic Producer: 2023
Dissertation note: Thesis (M.Sc.)-Cairo University, 2023.
Other title:
  • تأثير سمات جودة المواقع الالكترونية على حب العلامة التجارية وتجسيد العلامة التجارية في المواقع الالكترونية للفنادق : الدور الوسيط لمشاركة العميل في العلامة التجارية /
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2023.Ba.I.
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