Increasing the brand equity of the private label brands : Customer profiles and implications / Sahar Mohsen Hosny Abdallah ; Supervised Tamer Awad
Material type:
TextLanguage: English Publication details: Cairo : Sahar Mohsen Hosny Abdallah , 2014Description: 202 Leaves : charts , facsimiles ; 30cmSubject(s): Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Summary: Brand equity represents one of the major assets of any company especially for private label brands . brand equity has been the focus of practitioners as well as marketing academic research ; it plays a crucial role in creating strong brands and enhancing the effectiveness of the strategies put by the marketers and the decision makers
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2014.Sa.I (Browse shelf(Opens below)) | Not for loan | 01010110072340000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
Brand equity represents one of the major assets of any company especially for private label brands . brand equity has been the focus of practitioners as well as marketing academic research ; it plays a crucial role in creating strong brands and enhancing the effectiveness of the strategies put by the marketers and the decision makers
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