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The Impact of Data Visualization on News Comprehension, Perceived Credibility and Recall : An Experimental Study / Raghda Mahmoud Hamed ; Supervised Shaimaa Zo Alfaqar

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Raghda Mahmoud Hamed , 2021Description: 163 P . : charts ; 30cmOther title:
  • دراسة تجريبية : تأثير العرض المرئي للبيانات على فهم وتذكر الأخبار والمصداقية المدركة [Added title page title]
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  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Mass Communication - Department of Radio and Television Summary: Data visualizations are recently used to present news and inform the audience. The study investigates the effect of data visualization on news comprehension, perceived credibility, and recall. The cognitive theory of multimedia learning is used as a theoretical foundation for this study. The effect was examined using a pretest-posttest experimental design (N = 61), using three news reports; each with a different type of data visualization where a control group viewed the three reports without data visualizations and an experimental group viewed the same three reports with data visualizations. It was hypothesized that visualizations will result in higher comprehension, perceived credibility, and recall levels.Results showed that data visualizations increased news comprehension and recall, however, no significant differences were found for perceived credibility between the two groups. Based on these findings, the potential of leveraging the impact of news by incorporating data visualizations in the news-making process is discussed
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Item type Current library Home library Call number Copy number Status Date due Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.15.01.M.Sc.2021.Ra.I (Browse shelf(Opens below)) Not for loan 01010110085619000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.15.01.M.Sc.2021.Ra.I (Browse shelf(Opens below)) 85619.CD Not for loan 01020110085619000

Thesis (M.Sc.) - Cairo University - Faculty of Mass Communication - Department of Radio and Television

Data visualizations are recently used to present news and inform the audience. The study investigates the effect of data visualization on news comprehension, perceived credibility, and recall. The cognitive theory of multimedia learning is used as a theoretical foundation for this study. The effect was examined using a pretest-posttest experimental design (N = 61), using three news reports; each with a different type of data visualization where a control group viewed the three reports without data visualizations and an experimental group viewed the same three reports with data visualizations. It was hypothesized that visualizations will result in higher comprehension, perceived credibility, and recall levels.Results showed that data visualizations increased news comprehension and recall, however, no significant differences were found for perceived credibility between the two groups. Based on these findings, the potential of leveraging the impact of news by incorporating data visualizations in the news-making process is discussed

Issued also as CD

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