Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management

Many factors have contributed to the superior role of corporations nowadays. Some of these factors are the globalization, market competiveness on the internationsl level, world trade, climate changes, international organizations collective movements and empowered customers. This new environment for business created a need for a progressive strategic mindset for conducting business and creating new opportunities. This is done with the target of maintaining the business competitive advantage according to the modern guidelines of innovation, flexibility and sustainability