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Data-driven business models / Alan Weber.

By: Material type: TextTextPublication details: Mason, Ohio : Thomson, c2005.Description: 277 p. : ill., map ; 24 cm. + 1 CD-Rom (4 3/4 in.)ISBN:
  • 0324222335
Subject(s): DDC classification:
  • 658.8015195 22
LOC classification:
  • HF5415.125 .W39 2005b
Online resources:
Contents:
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.
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Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 658.8015195 W3731 Store (Browse shelf(Opens below)) C.1 Available 01000110194610000

Includes index.

Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.

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