header
Image from OpenLibrary

The potential effect of urban image on city branding / Noha Hussein Hefnawy ; Supervised Hesham Sameh Hussein , Mohamed Anwer Zayed , Hosam Mohamed Abdelaziz

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Noha Hussein Hefnawy , 2018Description: 178 P. : charts , facsimiles ; 30cmOther title:
  • تأثير الصورة البصرية لعمران المدينة علي شهرتها العالمية [Added title page title]
Subject(s): Online resources: Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Summary: In the global economy, cities compete to attract talent, investors, events and tourists. To meet these challenges, cities are engaging in marketing and branding to improve their image and position themselves on the international scene.This Thesis presents the key elements of the city branding, and assesses the factors that increase the city branding strength. It also analyzes the urban image of different capitals that have strong city branding; in order to conclude a proposed urban image guideline. Finally drive a proposed mathematical model for evaluating the urban image of cities
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.Ph.D.2018.No.P (Browse shelf(Opens below)) Not for loan 01010110076846000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.Ph.D.2018.No.P (Browse shelf(Opens below)) 76846.CD Not for loan 01020110076846000

Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering

In the global economy, cities compete to attract talent, investors, events and tourists. To meet these challenges, cities are engaging in marketing and branding to improve their image and position themselves on the international scene.This Thesis presents the key elements of the city branding, and assesses the factors that increase the city branding strength. It also analyzes the urban image of different capitals that have strong city branding; in order to conclude a proposed urban image guideline. Finally drive a proposed mathematical model for evaluating the urban image of cities

Issued also as CD

There are no comments on this title.

to post a comment.