Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering

Destination branding is an important element, to create a unique identity. Successful cases from tourism industry show that the complicated constructs of culture, history, and nature can be effectively used to create a unique image of a tourist destination for destination branding. The goal is to develop a new tourism map of Egypt, and put a new spot light on a new places have character and identity wasn't on the tourist map. So branding is a powerful tool that can improve the appeal of a tourist places on the consumer market, which in turn positively affects the flow of tourists, contributing to the overall wealth of the region. The research used the measurement scales to assess the image of a destination brand, and apply it in culture place, which have value, identity, and quality but not used in tourist field, if the image is positive, the destination marketer can focus on amplifying and delivering the image to target groups and put it in the tourist map of Egypt, so using the concept of destination branding can change the tourist map of Egypt, if the image is weak, then it is better to put a new strategic to image branding development

Issued also as CD