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The marketing mix in an E - marketing context : As applied to five star hotel chains in Egypt / Alaa Tarek Khalil AbdEllatif ; Supervised Eldessuki H.AbouZeid

By: Contributor(s): Language: Eng Publication details: Cairo : Alaa Tarek Khalil AbdEllatif , 2007Description: 211Leaves ; 30cmSubject(s): Online resources: Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration Summary: The rate of internet adoption in the past few years by business organizations in general and service sector in particular has grasped both practitioners and theorists attention.Organizations used the internet primarily to extend their reach
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Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2007.Al.M (Browse shelf(Opens below)) Not for loan 01010110047595000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2007.Al.M (Browse shelf(Opens below)) 47595.CD Not for loan 01020110047595000

Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration

The rate of internet adoption in the past few years by business organizations in general and service sector in particular has grasped both practitioners and theorists attention.Organizations used the internet primarily to extend their reach

Issued also as CD

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