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The impact of the online communities{u2019} characteristics on the purchase intention : The moderating role of consumer-to-consumer communication / Rana Osama Abdalla Abdelmohsen ; Supervised Gamal Sayed Abdelaziz by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Rana Osama Abdalla Abdelmohsen, 2018
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • آثر خصائص المجتمعات الإلكترونية على نية الشراء : الدور الوسيط للإتصالات بين المستهلكين
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Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2018.Ra.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2018.Ra.I.

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The Effectiveness of Guerrilla Marketing Strategies on the Customer’sPurchase Intention in the Egyptian Market / By Rahma Youssef Mahmoud Helmy ; Supervised Hanan Guneid, Hayat Badr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2022
Dissertation note: Thesis (M.Sc.)-Cairo University,2022.
Other title:
  • فاعلية أساليب التسويق الابداعي غير المتوقعة علي النية الشرائية للمستهلك في السوق المصري
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Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.15.03.M.Sc.2022.Ra.E.