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The entrepreneur's guide to marketing / Robert F. Everett.

By: Material type: TextTextSeries: Entrepreneur's guide (Westport, Conn.)Publication details: Westport, Conn. : Praeger, 2009.Description: xvi, 179 p. : ill. ; 25 cmISBN:
  • 0313350485 (alk. paper)
  • 9780313350481 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .E896 2009
Online resources:
Contents:
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
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Item type Current library Home library Call number Status Barcode
Books Books قاعة الثقاقات الاجنبية - الدور الثالث المكتبة المركزبة الجديدة - جامعة القاهرة 658.8 E933 Am.W. (Browse shelf(Opens below)) Available 01000110191853000

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Includes bibliographical references and index.

Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.

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