| 000 | 00924cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 080105s2003 njua b 001 0 eng | ||
| 020 | _a0130996114 | ||
| 040 |
_aDLC _c DLC _d DLC |
||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2003 |
| 092 | 0 | 4 |
_a647.940688 _bK874 2003 _221 |
| 099 |
_a04 _a647.940688 K874 2003 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2003. |
||
| 300 |
_axvii, 893 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 902 | _a1 | ||
| 905 |
_aEman _eRev |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c103734 _d103734 |
||