| 000 | 00986cam a2200313 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 008 | 810715s1981 ilua b 001 0 eng | ||
| 010 | _a 80084593 | ||
| 020 | _a0256025304 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.B65 1981 |
| 092 | 0 | 4 |
_a658.83 _bB7895 1981 _221 |
| 099 |
_a04 _a658.83 B7895 1981 |
||
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1981. |
||
| 300 |
_axiv, 693 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 | _aStasch, Stanley F. | |
| 700 | 1 | _aWestfall, Ralph L. | |
| 902 | _a1 | ||
| 905 |
_aEman _eRev |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c107480 _d107480 |
||