000 01076cam a22003014a 4500
008 070307s2008 maua b 001 0 eng
020 _a0073381020 (alk. paper)
020 _a9780073381022 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.E894 2008
082 0 0 _a658.8/3
_222
092 0 4 _a658.83
_bE787
_221
099 _a04
_a658.83 E787
245 0 0 _aEssentials of marketing research /
_cJoseph F. Hair, Jr. ... [et al.].
250 _a1st ed.
260 _aBoston :
_bMcGraw-Hill/Higher Education,
_cc2008.
300 _axvi, 382 p. :
_bill. ;
_c26 cm.
500 _aIncludes bibliographical references (p. [358]-361) and index.
650 0 _aMarketing research.
700 1 _aHair, Joseph F.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0713/2007009178.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0713/2007009178-d.html
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c109302
_d109302