| 000 | 01121cam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20240211185740.0 | ||
| 008 | 080728s2008 nyua b 001 0 eng | ||
| 010 | _a 2008276048 | ||
| 020 | _a0071494413 | ||
| 020 | _a9780071494410 | ||
| 040 |
_aBTCTA _cBTCTA _dBAKER _dYDXCP _dOCO _dBWX _dVP@ _dCUY _dOCLCQ _dDLC |
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| 050 | 0 | 0 |
_aHD69.B7 _bK623 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 092 | 0 | 4 |
_a658.827 _bK674 _221 |
| 099 |
_a04 _a658.827 K674 |
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| 100 | 1 | _aKnapp, Duane E. | |
| 245 | 1 | 4 |
_aThe Brandpromise : _bhow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / _cDuane E. Knapp. |
| 246 | 3 | _aBrand promise | |
| 260 |
_aNew York : _bMcGraw-Hill , _cc2008. |
||
| 300 |
_axix, 264 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 247-253) and indexes. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aCustomer services. | |
| 902 | _a1 | ||
| 905 |
_aEman _eRev. |
||
| 905 |
_aRadwa _eCat |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c109483 _d109483 |
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