000 008240000a22002530004500
003 EG-GiCUC
008 090307s2009 mau b 001 0 eng d
020 _a9780750682770
040 _aEG-GiCUC
_beng
_cEG-GiCUC
092 0 4 _a647.94
_bM1214
_221
099 _a04
_a647.94 M1214
100 1 _aMcCabe, Scott.
245 1 0 _aMarketing commuincations in tourism and hospitality:
_bconcepts, strategies and cases /
_cScott McCabe.
250 _a1st. ed.
260 _aAmsterdam, Boston :
_bElsevier,
_c2009.
300 _axx, 300:
_bill.;
_c28 p. cm.
504 _aIncludes bibliographical references and index.
650 0 _aHospitality industry
_xMarketing.
650 0 _aTourism
_xMarketing.
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c113252
_d113252