| 000 | 012270000a22003490004500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 008 | 071206s2009 mauab b 001 0 eng | ||
| 020 | _a0073381004 (alk. paper) | ||
| 020 | _a9780073381008 (alk. paper) | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2009 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 092 | 0 | 4 |
_a658.802 _bC898 2009 _221 |
| 099 |
_a04 _a658.802 C898 2009 |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axv, 784 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html |
| 902 | _a1 | ||
| 905 |
_aEman _eRev. |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c113257 _d113257 |
||