000			01415cam a2200373 a 4500
003			EG-GiCUC
008			080129s2009 mauab b 001 0 eng
020			_a0073380938 (alk. paper)
020			_a9780073380933 (alk. paper)
040			_aEG-GiCUC _beng _cEG-GiCUC
050	0	0	_aHD9980.5 _b.Z45 2009
082	0	0	_a658.8 _222
092	0	4	_a658.8 _bZ48 2009 _221
099			_a04 _a658.8 Z48 2009
100	1		_aZeithaml, Valarie A.
245	1	0	_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250			_a5th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axxviii, 708 p. : _bill., map ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aCustomer services.
650		0	_aMarketing.
650		0	_aService industries _xMarketing.
700	1		_aBitner, Mary Jo.
700	1		_aGremler, Dwayne D.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
902			_a1
905			_aEman _eRev.
905			_aJamal _eCat.
942			_2ddc _cBK
999			_c113258 _d113258