000			01376cam a2200349 a 4500
008			980820s1999 caua b 001 0 eng
010			_a 98040120
020			_a076191238X (acidfree paper)
020			_a0761912398 (pbk. : acid-free paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5813.U6 _bA635 1999
082	0	0	_a659.1 _221
092	0	4	_a659.1 _bA2448 _221
099			_a04 _a659.1 A2448
245	0	4	_aThe advertising business : _boperations, creativity, media planning, integrated communications / _cedited by John Philip Jones.
260			_aThousand Oaks, Calif. : _bSage Publications, _cc1999.
300			_a548 p. : _bill. (some col.) ; _c24 cm.
500			_aAmerican Window
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aAdvertising _zUnited States.
700	1		_aJones, John Philip.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/98040120-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/98040120-d.html
902			_a1
905			_aEman _eRev.
905			_aIbrahim _ecat.
942			_2ddc _cBK
999			_c114274 _d114274