000			01128cam a22003254a 4500
008			000315s2001 nyua b 001 0 eng
010			_a 00035933
020			_a0471363405 (cloth : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.2 _b.A14 2001
082	0	0	_a658.8/3 _221
092	0	4	_a658.83 _bA11199 2001 _221
099			_a04 _a658.83 A11199 2001
100	1		_aAaker, David A.
245	1	0	_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day.
250			_a7th ed.
260			_aNew York : _bWiley , _cc2001.
300			_axvi, 751 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
700	1		_aDay, George S.
700	1		_aKumar, V. , _d1957-
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix05/00035933.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley0310/00035933.html
902			_a4
905			_aEman _eRev.
905			_aJamal _eCat.
942			_2ddc _cBK
999			_c114686 _d114686