000			01805cam a2200373 a 4500
008			080724s2009 ctua b 001 0 eng
010			_a 2008032608
020			_a0313350485 (alk. paper)
020			_a9780313350481 (alk. paper)
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dBWX _dDLC
050	0	0	_aHF5415.13 _b.E896 2009
082	0	0	_a658.8 _222
092	0	4	_a658.8 _bE933 _221
099			_a04 _a658.8 E933
100	1		_aEverett, Robert F.
245	1	4	_aThe entrepreneur's guide to marketing / _cRobert F. Everett.
260			_aWestport, Conn. : _bPraeger, _c2009.
300			_axvi, 179 p. : _bill. ; _c25 cm.
490	1		_aThe entrepreneur's guide, _x1939-2478
500			_aAmerican Window
504			_aIncludes bibliographical references and index.
505	0		_aMarketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
650		0	_aMarketing _xDecision making.
650		0	_aMarketing _xManagement.
650		0	_aSales management.
650		0	_aSmall business marketing.
830		0	_aEntrepreneur's guide (Westport, Conn.)
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0824/2008032608.html
902			_a1
905			_aEman _eRev.
905			_aJamal _eCat.
942			_2ddc _cBK
999			_c115279 _d115279