| 000 | 01066cam a22003254a 4500 | ||
|---|---|---|---|
| 008 | 020614s2004 ohua b 001 0 eng | ||
| 010 | _a 2002075815 | ||
| 020 | _a0324147988 (package) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.L2624 2004 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 092 | 0 | 4 |
_a658.8 _bL2182 2004 _221 |
| 099 |
_a04 _a658.8 L2182 2004 |
||
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western , _cc2004. |
||
| 300 |
_axxxviii, 774 p. : _bcol. ill. ; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references (p. 742-744) and index. | ||
| 590 | _aLibrary 's copy lacks CD | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 902 | _a1 | ||
| 905 |
_aEman _eRev. |
||
| 905 |
_aRadwa _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c115395 _d115395 |
||